Never Judge a Book by its’ Cover: Tackling Unconscious Bias in Hiring: A Strategic Approach

Hiring bias, whether conscious or unconscious, is a pervasive issue that undermines fairness and prevents organizations from acquiring the best talent. Addressing this problem head-on is crucial for creating an inclusive and productive workplace. Tackling unconscious bias is not just a matter of ethical responsibility; it brings tangible benefits that can significantly enhance a company’s performance and reputation. If you tackle unconscious bias in hiring, here are just some ways that you will see your company improve before your eyes.

  1. Enhances Diversity and Inclusion: Eliminating bias helps build a diverse workforce, fostering an inclusive environment where all employees feel valued. This leads to higher employee satisfaction and retention.
  2. Drives Innovation and Creativity: Diverse teams bring varied perspectives, spurring innovation and unique solutions. This diversity of thought is a competitive advantage, helping companies adapt to new challenges.
  3. Improves Decision-Making: Inclusive teams make better decisions faster and deliver superior results. Diverse perspectives help avoid groupthink, leading to more effective decisions.
  4. Boosts Employee Performance and Engagement: Fair and inclusive workplaces enhance employee engagement and performance. Employees feel they have equal growth opportunities, boosting morale and productivity.
  5. Attracts Top Talent: Companies known for unbiased hiring practices attract high-calibre candidates. Eliminating bias broadens the talent pool, ensuring access to the best talent.
  6. Strengthens Company Reputation: Proactive bias elimination builds a reputation for fairness and social responsibility, attracting top talent and enhancing relationships with customers, partners, and investors.
  7. Mitigates Legal Risks: Addressing bias reduces the risk of discrimination claims and ensures compliance with equal employment laws, safeguarding the company from legal issues and demonstrating ethical commitment.


You might want to consider some practical and simple steps to tackle unconscious bias in your hiring process.

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1. Implement a Structured, Bias-Free Process

Developing a structured hiring process is the first step in mitigating unconscious bias. This involves creating standardized procedures for evaluating candidates, ensuring that each applicant is assessed based on the same criteria. Utilizing checklists and scorecards can help keep evaluations objective, focusing on skills and qualifications rather than personal characteristics.

2. Recognize Common Types of Bias

Understanding the various forms of bias is essential. Awareness is the first step in counteracting these biases. It’s important to know what kind of biases to look out for. Here are just a few common ones:

  • Gender Bias (attributing certain positions or characteristics to a particular gender)
  • Halo Effect (allowing one positive trait to overshadow other attributes) 
    Affinity Bias (favouring candidates similar to oneself)
  • Confirmation Bias (seeking information that confirms preconceptions) 
    Ageism. (making a subconscious judgment that an older candidate will be less of an asset to a company)
  • Sexual Orientation. (attributing certain characteristics to any particular sexual orientation.)
  • Name Bias. (making a subconscious judgement about someone’s background based on their name)
  • Beauty Bias / Sizeism  (making a subconscious judgement about someone’s professional capacity based on their appearance)
  • Class and Race bias (making a subconscious judgement about someone’s professional capacity or interests based on class or race)

3. Monitor Decision-Making Processes

Bias often creeps into decision-making subtly. Encourage hiring managers to reflect on their choices and question their motivations. Implementing peer reviews of hiring decisions can provide additional layers of scrutiny and accountability, helping to uncover and address unconscious biases.
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4. Embrace Evidential Interviews

Structured interviews based on evidential techniques can help reduce bias. Focus on asking all candidates the same set of competency-based questions that require them to provide specific examples of past behaviour. This approach ensures that all candidates are evaluated based on evidence of their capabilities rather than subjective impressions.

5. Formulate the Right Questions and Seek Relevant Evidence

Prepare interview questions that directly relate to the job requirements and seek concrete examples of relevant skills and experiences. Avoid questions that may lead to subjective judgments or assumptions about a candidate’s background. Training interviewers on effective questioning techniques can also help in gathering objective evidence.

6. Adopt Good Interview Practices

Effective interviewing techniques include being consistent with each candidate, taking detailed notes so that there is nothing left off the record, and avoiding off-topic conversations about their personal life that could lead to bias. Implementing a diverse interview panel can also provide multiple perspectives, reducing the likelihood of individual biases affecting the outcome.

7.Unconscious Bias Training and Continuous Education

While unconscious bias training has faced criticism, it remains a crucial element of a comprehensive strategy to tackle bias. For training to be effective, it must be part of an ongoing effort that includes practical, action-oriented steps. Tailoring the training to your specific organizational context and integrating it with other diversity and inclusion initiatives can enhance its impact.

8.Revise Job Descriptions

Job descriptions are often the first point of contact between a candidate and your company. Ensure that they are free of gendered or exclusive language. Words like ‘dominant,’ ‘rock star,’ or ‘superior’ are inherently gendered words and therefore might discourage certain people from applying. Highlighting your commitment to diversity within the job description can attract a broader range of applicants.
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9.Utilize Blind CV Assessments

Blind CV assessments can help eliminate bias in the initial stages of candidate selection. Removing personal information such as names, gender, and age from CVs ensures that candidates are evaluated solely on their qualifications and experience. Complement this with AI tools designed to ignore demographic information and focus solely on relevant data.

10.Prioritize Skills Tests

Emphasizing specific skills tests in the recruitment process ensures that candidates are evaluated based on their abilities. Ensure that all candidates have an equal opportunity to demonstrate their skills and use the results as a primary criterion for advancing candidates to the interview stage.

Tackling unconscious bias requires a multifaceted approach that combines structured processes, education, and continuous evaluation. By implementing these strategies, organizations can foster a more inclusive hiring process that attracts and retains diverse talent, ultimately enhancing productivity, innovation, and employee satisfaction.

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Knightsbridge Recruitment is a boutique consultancy which has been placing stand-out candidates in the most sought after permanent, temporary and part-time Chief of Staff, Executive Assistant, Personal Assistant, Private PA and executive office support jobs in London, for over 35 years.  If you would like advice on hiring and retaining exceptional staff, we would love to help - please call us.

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This article is written by Evie Stylianou

Evie is a freelance Creative Director working across music videos and commercials, and a passionate writer of everything from blogs to articles to screenplays. She holds a Liberal Arts degree from the University of Nottingham.

In collaboration with Belinda Lighton

With over 30 years at the helm of Knightsbridge Recruitment, Belinda Lighton brings unusual depth of experience in placing high-performing and talented PAs and EAs across a wide range of industries. Her understanding of the evolving demands of executive support roles allows her to offer strategic insight and practical guidance, drawn from decades of hands-on leadership at one of London’s most respected and longstanding boutique recruitment consultancies specialising in PAs, EAs and office support staff.

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