From Shoreditch to Mayfair: Dressing for PA and EA job interviews in London

When style meets strategy.

In the world of Personal and Executive Assistants, how you present yourself can say just as much as what’s on your CV. Dressing for an interview isn't just about fashion - it's about understanding the culture of the business, showing respect for the role, and conveying your attention to detail.

Let’s be clear: you must feel comfortable. No one is hiring your wardrobe, but your wardrobe is part of the package. It reflects the judgement, taste, and discretion you’ll bring to a high-trust role. So, let’s break it down - by industry, by vibe, and by gender - with comfort, confidence, and professionalism at the core.

Whether you're applying to be a Personal Assistant (PA) to a tech CEO in Hackney or an Executive Assistant (EA) to a hedge fund partner in Mayfair, how you dress for an interview can speak volumes - before you even say a word.


Here’s how to get it right…

Think Corporate, Not Catwalk: Get to Know the Company Culture

One of the biggest mistakes a candidate can make is dressing for the wrong role - or the wrong audience. A PA interviewing with a City hedge fund probably needs to look very different from a PA interviewing for a tech startup in Hackney or a Private PA interviewing with an UHNWI in their home in Belgravia. Dressing well is important, but dressing appropriately is critical.

For corporate roles (finance, law, consultancy):

This is where traditional tailoring reigns. A classic suit or smart separates in navy, charcoal, or black signals professionalism and polish. For women, a structured blazer over a silk blouse with trousers or a tailored dress works beautifully. Men might opt for a slim-cut suit, with a subtle tie and smart, classic shoes.

For creative or tech companies (media, design, startups):

Here, authenticity and cultural fit matter just as much as polish. Think elevated smart-casual: relaxed blazers, crisp shirts or blouses, stylish (but not scruffy) shoes. Trainers can work - but they must be clean, minimal, and intentional. Try to avoid looking too corporate, but don’t slip into weekend dress mode either.

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For private households or family offices:

Discretion is the keyword. Quiet luxury - muted colours, high-quality fabrics, and timeless pieces - works far better than bold prints or visible branding. This world values elegance over trend. A cream blouse with navy trousers, a soft grey cashmere jumper, or a well-cut jacket speaks volumes. For men, a blazer over a fine knit or pressed shirt with chinos or tailored trousers feels appropriate and quietly confident.

Dress to Impress - Not Distract: Keep It Elegant and Understated

Whether you’re heading to a slick Mayfair office or a converted studio in Shoreditch, your outfit should never shout. The best interview looks project quiet confidence and self-awareness. This isn’t about looking like a fashion editor or a banker - it’s about looking composed, credible, and capable.

Avoid:

  • Flashy accessories or oversized jewellery
  • Loud prints, bright colours, or visible logos
  • Overly high heels or overly casual footwear
  • Statement pieces that distract from your professionalism


Do:

  • Choose classic cuts and fabrics with a modern edge
  • Stick to a neutral or muted colour palette
  • Keep accessories minimal and thoughtful - a classic watch, simple earrings, or a neat leather bag or rucksack
  • Make sure shoes are clean, polished, and appropriate (oxfords, loafers, courts, or smart ankle boots work well)

Bag Smart

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Whether it’s a folio, crossbody, or slim rucksack, your bag should reflect organisation without overkill. A bulky tech backpack in a Knightsbridge interview? Bad fit. A designer clutch at a Shoreditch media agency? Probably overkill.

EA/PA Practicality Check: Can your bag hold a notebook, your phone and a backup pen without bursting open? Good answer.

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Tailoring is Everything: Fit is the Silent Communicator

It’s not what you wear, but how it fits. An off-the-peg outfit that fits beautifully will always beat an expensive designer piece that pulls, gapes, or droops. Your clothes should skim the body, flatter your frame, and allow you to move with ease and confidence.

The perfect fit:

  • Trousers hit just above the shoe, not puddle around your ankles
  • Jacket fits neatly at the shoulders and button without strain
  • Shirt / blouse sits smoothly across the chest and arms
  • Dress / skirt finishes at an appropriate length - sitting just above or below the knee

Whether you're in heels or flats, trainers or loafers, you must be able to walk comfortably and confidently from the interview room to the rest of the day.

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Details Matter: The Grooming Checklist

When you’re interviewing to be someone’s trusted PA or EA, attention to detail isn’t optional - it’s expected. That starts with you. From the moment you walk in, your interviewer will be subconsciously noting how well you’ve presented yourself. It’s a reflection of how well you’ll represent them.

Make sure:

  • Hair is clean, tidy, and styled in a way that stays off your face
  • Nails are clean and manicured - avoid chipped polish or overly bold colours
  • Makeup (if worn) is natural and flattering - less is more
  • Facial hair is neatly groomed or clean-shaven
  • Fragrance is minimal or non-existent
  • Clothing is crease-free, lint-free, and in good repair
  • These small touches are part of the larger message: “I care about doing things properly.”

Mirror the Environment: Dress for the Interview Location

Whether your interview is at a glass-and-steel corporate HQ at Bank, a townhouse in Knightsbridge, or a co-working space in East London, your look should echo the atmosphere.

  • City offices: lean classic, tailored, and formal
  • Private homes or family offices: soft, elegant, and discreet
  • Creative studios or startups: smart, interesting, but pulled-together


Remember: the setting offers clues. A chic, traditional office? Explore something more structured. A contemporary space with art on the walls and plants everywhere? Perhaps include a personal touch, like a textured jacket or stylish trainers - but keep it elevated.

Confidence is the Final Layer

Ultimately, the most important part of your interview outfit isn’t the jacket or the shoes - it’s how you feel in them. Confidence isn’t brash; it’s quiet, steady, and magnetic. And when you’re dressed in a way that feels authentic, comfortable, and appropriate, that confidence naturally follows.

If you’re fidgeting, adjusting your hem, or regretting your shoe choice - you won’t be focused on the interview. Why not choose an outfit you’ve worn before or test it out the day before to ensure you feel entirely at ease.

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Still unsure of the vibe? Speak to your consultant

Whatever questions you have, Knightsbridge Recruitment’s consultants are always on hand to help and advise. They have vast experience in the world of interviews, so they know the drill. What’s more, your consultant will know the company and have a very good understanding of what is expected. So, if you’re confused about the dress code, it is better to be safe than sorry and just ask.

Final Word: Dress for the Trust You’re Being Asked to Hold

Whether you're applying for a PA or EA role in a private household, a global hedge fund, or a dynamic start-up, one thing is constant: as a PA or EA, you’re not just applying for a job - you’re positioning yourself as the right hand to a senior leader, a trusted gatekeeper, and a discreet, capable organiser in their professional (and sometimes personal) life.

Your appearance should say:

"I’m capable. I’m composed. I understand what’s needed - and I’m already halfway there."

Professional doesn’t mean boring, and comfortable doesn’t mean casual. Aim for the sweet spot in between: poised, practical, and perfectly prepared.

Knightsbridge Recruitment is a boutique consultancy which has been placing stand-out candidates in the most sought after permanent, temporary and part-time Chief of Staff, Executive Assistant, Personal Assistant, Private PA and executive office support jobs in London, for over 35 years.  If you would like advice on taking your next career step or hiring and retaining exceptional staff, we would love to help - please call us.
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This article is written by Jemima Priest

Jemima is a freelance videographer who creates content for weddings, small businesses and charities. She graduated top of her cohort with a first class degree in Documentary Filmmaking from Newcastle University and loves to produce short documentaries in her spare time.

In collaboration with Belinda Lighton

With over 30 years at the helm of Knightsbridge Recruitment, Belinda Lighton brings unusual depth of experience in placing high-performing and talented PAs and EAs across a wide range of industries. Her understanding of the evolving demands of executive support roles allows her to offer strategic insight and practical guidance, drawn from decades of hands-on leadership at one of London’s most respected and longstanding boutique recruitment consultancies specialising in PAs, EAs and office support staff.

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