When style meets strategy.
In the world of Personal and Executive Assistants, how you present yourself can say just as much as what’s on your CV. Dressing for an interview isn't just about fashion - it's about understanding the culture of the business, showing respect for the role, and conveying your attention to detail.
Let’s be clear: you must feel comfortable. No one is hiring your wardrobe, but your wardrobe is part of the package. It reflects the judgement, taste, and discretion you’ll bring to a high-trust role. So, let’s break it down - by industry, by vibe, and by gender - with comfort, confidence, and professionalism at the core.
Whether you're applying to be a Personal Assistant (PA) to a tech CEO in Hackney or an Executive Assistant (EA) to a hedge fund partner in Mayfair, how you dress for an interview can speak volumes - before you even say a word.
Here’s how to get it right…
Think Corporate, Not Catwalk: Get to Know the Company Culture
One of the biggest mistakes a candidate can make is dressing for the wrong role - or the wrong audience. A PA interviewing with a City hedge fund probably needs to look very different from a PA interviewing for a tech startup in Hackney or a Private PA interviewing with an UHNWI in their home in Belgravia. Dressing well is important, but dressing appropriately is critical.
For corporate roles (finance, law, consultancy):
For creative or tech companies (media, design, startups):
Here, authenticity and cultural fit matter just as much as polish. Think elevated smart-casual: relaxed blazers, crisp shirts or blouses, stylish (but not scruffy) shoes. Trainers can work - but they must be clean, minimal, and intentional. Try to avoid looking too corporate, but don’t slip into weekend dress mode either.

For private households or family offices:
Discretion is the keyword. Quiet luxury - muted colours, high-quality fabrics, and timeless pieces - works far better than bold prints or visible branding. This world values elegance over trend. A cream blouse with navy trousers, a soft grey cashmere jumper, or a well-cut jacket speaks volumes. For men, a blazer over a fine knit or pressed shirt with chinos or tailored trousers feels appropriate and quietly confident.
Dress to Impress - Not Distract: Keep It Elegant and Understated
Whether you’re heading to a slick Mayfair office or a converted studio in Shoreditch, your outfit should never shout. The best interview looks project quiet confidence and self-awareness. This isn’t about looking like a fashion editor or a banker - it’s about looking composed, credible, and capable.
Avoid:
- Flashy accessories or oversized jewellery
- Loud prints, bright colours, or visible logos
- Overly high heels or overly casual footwear
- Statement pieces that distract from your professionalism
Do:
- Choose classic cuts and fabrics with a modern edge
- Stick to a neutral or muted colour palette
- Keep accessories minimal and thoughtful - a classic watch, simple earrings, or a neat leather bag or rucksack
- Make sure shoes are clean, polished, and appropriate (oxfords, loafers, courts, or smart ankle boots work well)
Bag Smart

Whether it’s a folio, crossbody, or slim rucksack, your bag should reflect organisation without overkill. A bulky tech backpack in a Knightsbridge interview? Bad fit. A designer clutch at a Shoreditch media agency? Probably overkill.
EA/PA Practicality Check: Can your bag hold a notebook, your phone and a backup pen without bursting open? Good answer.
Tailoring is Everything: Fit is the Silent Communicator
It’s not what you wear, but how it fits. An off-the-peg outfit that fits beautifully will always beat an expensive designer piece that pulls, gapes, or droops. Your clothes should skim the body, flatter your frame, and allow you to move with ease and confidence.
The perfect fit:
- Trousers hit just above the shoe, not puddle around your ankles
- Jacket fits neatly at the shoulders and button without strain
- Shirt / blouse sits smoothly across the chest and arms
- Dress / skirt finishes at an appropriate length - sitting just above or below the knee
Whether you're in heels or flats, trainers or loafers, you must be able to walk comfortably and confidently from the interview room to the rest of the day.

Details Matter: The Grooming Checklist
When you’re interviewing to be someone’s trusted PA or EA, attention to detail isn’t optional - it’s expected. That starts with you. From the moment you walk in, your interviewer will be subconsciously noting how well you’ve presented yourself. It’s a reflection of how well you’ll represent them.
Make sure:
- Hair is clean, tidy, and styled in a way that stays off your face
- Nails are clean and manicured - avoid chipped polish or overly bold colours
- Makeup (if worn) is natural and flattering - less is more
- Facial hair is neatly groomed or clean-shaven
- Fragrance is minimal or non-existent
- Clothing is crease-free, lint-free, and in good repair
- These small touches are part of the larger message: “I care about doing things properly.”
Mirror the Environment: Dress for the Interview Location
Whether your interview is at a glass-and-steel corporate HQ at Bank, a townhouse in Knightsbridge, or a co-working space in East London, your look should echo the atmosphere.
- City offices: lean classic, tailored, and formal
- Private homes or family offices: soft, elegant, and discreet
- Creative studios or startups: smart, interesting, but pulled-together
Remember: the setting offers clues. A chic, traditional office? Explore something more structured. A contemporary space with art on the walls and plants everywhere? Perhaps include a personal touch, like a textured jacket or stylish trainers - but keep it elevated.
Confidence is the Final Layer
Ultimately, the most important part of your interview outfit isn’t the jacket or the shoes - it’s how you feel in them. Confidence isn’t brash; it’s quiet, steady, and magnetic. And when you’re dressed in a way that feels authentic, comfortable, and appropriate, that confidence naturally follows.
If you’re fidgeting, adjusting your hem, or regretting your shoe choice - you won’t be focused on the interview. Why not choose an outfit you’ve worn before or test it out the day before to ensure you feel entirely at ease.

Still unsure of the vibe? Speak to your consultant
Final Word: Dress for the Trust You’re Being Asked to Hold
Whether you're applying for a PA or EA role in a private household, a global hedge fund, or a dynamic start-up, one thing is constant: as a PA or EA, you’re not just applying for a job - you’re positioning yourself as the right hand to a senior leader, a trusted gatekeeper, and a discreet, capable organiser in their professional (and sometimes personal) life.
Your appearance should say:
"I’m capable. I’m composed. I understand what’s needed - and I’m already halfway there."
Professional doesn’t mean boring, and comfortable doesn’t mean casual. Aim for the sweet spot in between: poised, practical, and perfectly prepared.