EA to CEO - Founder-Led Activewear & Wellness Company

As the CEO’s closest operational partner, you will ensure their time, focus, and energy are directed where they matter most. You’ll move seamlessly between strategic coordination and hands-on execution, calm under pressure and always two steps ahead. From board-level preparation to international travel pivots, inbox oversight to cross-functional project tracking, you’ll act as a central point of contact across the business.

This role is perfect for someone who thrives in fast-paced, ambiguous, and high-growth environments and who takes pride in enabling excellence at the highest level.

The EA role is based three days a week in our gorgeous Central London offices, a space that’s fast-paced, creative, collaborative, and passionately committed to the brand’s trajectory. It maintains a start-up mentality while offering exceptional perks. The role also offers two days a week working from home, with flexibility depending on business needs.

• Complex, ever-shifting diary management across multiple time zones

• Domestic and international travel planning, including last-minute changes

• End-to-end board and senior leadership meeting coordination

• Inbox and stakeholder communications, exercising strong commercial judgment

• High-level stakeholder management across business units and partners

• Preparation of briefings, presentations, and meticulous meeting follow-ups

• Cross-functional project tracking and operational oversight

• Acting as gatekeeper, liaison, and protector of the CEO’s time

• Supporting both strategic business initiatives and personal matters

• 5+ years’ experience supporting Founders, C-Suite executives, HNW individuals, or entrepreneurs

• Proven success in fast-paced, high-growth, or start-up environments

• Exceptional written and verbal communication skills

• Ability to manage competing priorities under pressure

• Impeccable discretion and integrity

• Strong business judgment with a solutions-first mindset

• Confidence to challenge when needed and protect the CEO’s focus

• A warm, upbeat, nurturing, yet highly professional presence

Experience in Sports, Fitness, Wellbeing, Luxury Brands, Fashion, or Entertainment is highly advantageous. An interest in fitness and wellbeing is a plus, but energy, drive, and ambition are essential.

Most importantly, you’ll gain unparalleled exposure and scope for development, shaping how a scaling brand operates at the highest level while working alongside a motivating, dedicated team.